INDEX
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CREATING YOUR WEB PAGES: Building Text
Boxes
WEB FLYER - BILLBOARD - WEB BROCHURE
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SAMPLE BUSINESSES: What You Can Do with Your Web
Page
WEB FLYER - BILLBOARD - WEB BROCHURE
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ADDING GRAPHICS AND PHOTOS TO YOUR WEB PAGE
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CREATING YOUR WEB PAGE: Building Text Boxes
WEB FLYER - BILLBOARD - WEB
BROCHURE |
A TEXT BOX is a grouping of related text. This can be a paragraph or two
about your business, or a list of your services, or your address, hours of operation, and
credit cards accepted. Each of these "items" on your web page would be a
"text box." Your web page is comprised of several text boxes.
In General:List all services you
perform, type of merchandise carried, name brands, etc., using words that you feel would
be searched for most often by the consumer.
The more descriptions, products or brand names used in your TEXT BOX(es), the
greater the chance that a consumer will locate you while searching for their needs!
TIP: If you need help or ideas to be
creative, or to be sure you have covered all your services, review the telephone book
yellow pages for other businesses in your category and see what keywords or descriptions
they are using in their ads. |
Advantages:
With a Web Page, you can now list all your
features, all your services, all your products, and all the name brands you couldn’t
afford to do in the phone book or in an ad. Fully promote your business to consumers
24-hours a day, at an affordable price! Plus, you can easily change your ad - it
isn’t written in stone! Run Specials, add Coupons, Showcase Seasonal
Items! You can change your TEXT BOX(es) like you would a marquee!
Method:
When creating your text boxes, place any
items you feel you may want to change (update) often into it’s own text box,
isolating it from your other text. This would include specials, product items that you
don’t restock when sold, seasonal items or services, etc. This reduces the time
spent in updating the box, and keeps your costs down.
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| Examples of Various Business Ads: |
| What you can do with
your Web Page |
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CONVENIENCE STORE - DELI
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- List your Grocery items in a TEXT BOX. That way
your "neighborhood shopper" can check out exactly what you carry & make a
quick trip up to
your store instead of running all the way over to the supermarket for that can of
green beans she forgot to pick up for dinner! (Will probably pick up a few extra items
while she is there--from YOU instead of the market!!).
- List all your DELI items or even a menu with prices that
can be printed out and passed around the office, or referred to at home. Do you
deliver? If so, be sure to post that information, along with the hours of delivery
and boundaries.
- List Categories of other items you carry, such
as: school supplies, pharmaceuticals/drugs, cosmetics, magazines, pet food, coffee &
donuts, liquor, beer, wine, etc. Be more specific on those items that are
very popular, or seasonal, such as cough syrup and cold medications during flu season!
- Place your Seasonal Items, and Specials (text that you may
want to change often) in a separate TEXT BOX.
- List services offered: money orders, faxing, copies made,
postage stamps, gasoline.
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VIDEO RENTALS
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- List the current month's new releases in a TEXT BOX and
update that list monthly!!!
- Add a graphic or two of the Hottest Releases.
- Then list your complete inventory in alphabetical order
below your new releases (or at least, a list of your Top Rentals).
- Add a few graphics here and there from the
"classics" to spice up your page.
- Run a special and add a coupon.
- If you really want to do it up big...add a small
description of the movies on the New Releases list.
- Keep your video listing current -- keep customers coming
back!!!
What a service for your Neighborhood!!!
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SAMPLES OF LOW AND HIGH PROFILE
WEB PAGE ADVERTISING TEXT:
Low profile ad styles can be used for
creating Enhanced (classified) Listings.
High profile ad styles can
be used for creating text boxes for the Web Flyer, Billboard, and Web Brochure. The
keywords and phrases we have listed can be utilized alone, as in a list, or incorporated
into more descriptive sentences or paragraphs. Whichever style you choose, be sure
to get those important keywords/phrases in there. This is how you will be found!
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DRY CLEANERS
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Low Profile Ad:
Quality Dry Cleaning - 1 Hr Same Day Service - Located in the Johnson Village
Shopping Center |
High Profile Ad:
Include the items below by incorporating them within your text, or by creating a
list, or a combination of both.
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- Plant on premises
- Laundry service
- 1 HR Same Day Service
- Wedding Gown Preservation
- Drapery Cleaning Specialists
- Drapery Fan Folding
- Down Pillows
- Rugs
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- Suede & Leather
- Fur Cleaning & Restoration
- Stain Removal Specialists
- Stuffed Animals
- Sweater Repair (darning & tatting)
- Expert 24 Hr Alterations Available
- Pick-up and Delivery Service
- Free Estimates
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Located in
the Johnson Village Shopping Center |
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TIP: Feature your "Wedding Gown Preservation" service on your Web Page.
- Place the text in a separate TEXT
BOX.
- Make sure "Wedding Gown Preservation" is listed
as one of your "keywords."
- Add a coupon.
- In the Spring, advertise your service in small
ads in newspapers and periodicals.
- Include your Web address in your ad.
- Refer your readers to your Web Page to view all your
information and grab your coupon!
This cuts down the size and cost of your
newspaper/magazine ad tremendously. |
Get ALL your Information out there to the Brides!
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CARD & STATIONERY SHOP |
Low Profile Ad:
Cards, gifts, collectibles, gift-wrap, ribbon, sculptures, and baskets for all
occasions. |
High Profile Ad:
GREETING CARDS by Hallmark and American Greetings.
COLLECTIBLES by: Lladro, Hummel, Lennox, Disney Classics, Dickens Classics, Precious
Moments, Thomas Kinkade, & Beanie Babies.
GIFTS: Dolls, teddy bears, ceramics, angels, wedding albums, posters, pewter, gift
baskets, T-shirts, and balloons. We
deliver locally and ship nationwide. |
Tip: Set up one of your textboxes as a "seasonal" textbox.
- Each holiday season place a "seasonal" ad in the
box.
- When the "season" changes, you need only change
that one textbox.
- In between holidays, run a "special" in the
textbox.
- Add a coupon
- Place small, inexpensive ads in your local
newspapers.
- Mention your "special and coupon."
- Include your Web Address in your ad, directing the readers
to your Web Page for the coupon and more information!
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| You can stretch your
advertising budget a long, long way using this method! Top |
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APPLIANCE SERVICE COMPANY
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Low Profile Ad:
Expert repairs on most appliances.
24 HOURS EMERGENCY SERVICE - 7 DAYS A WEEK. Call for appointment. |
High Profile Ad:
EXPERT SERVICE & REPAIRS ON: |
Admiral
Amana
Caloric
Coldspot
Frigidaire
Gaffers & Sattler
GE |
Hotpoint
Gibson
In Sink-Erator
Jenn-Aire
Kelvinator
Kenmore
Kitchenair |
Litton
Magic Chef
Maytag
Norge
Tappan
Waste King
Whirlpool. |
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| Fast courteous service OPEN 7 DAYS A WEEK
Call for appointment! |
| Tip: By
listing all the brand names that you service, when a consumer comes to the directory and
types in the make of their appliance, you’ll come up! Top |
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BEAUTY SALON
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Low Profile Ad:
Full Service Salon with Aesthetician - 20 years of service.
Hair, Skin and Nail products available. |
High Profile Ad:
OPEN TO THE PUBLIC!
Full Service Salon with Aesthetician - 20 years of excellent service |
HAIR CARE PRODUCTS:
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- Paul Mitchell
- Aveda
- Joico
- Nioxin
- KMS
- Nexxus
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- Clairol
- Sebastian
- Tri
- Matrix
- Rusk
- Redken
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- Abba
- Wella
- L’Oreal
- Zotos
- Aurelle
- Tigi
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SKIN CARE - NAIL PRODUCTS & OTHER: |
- Dermalogica
- Murad
- Pharmagel
- Opi
- Orly
- Essie
- Jessica
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- Develop 10
- European Touch
- Make up brushes
- Sponges
- Wax accessories
- Acrylic Supplies
- Fungus Killers
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| AND MORE! Top |
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CARPET CLEANING
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Low Profile Ad:
Carpet Cleaning with Chem-Dry - Upholstery Cleaning - Drapery Cleaning - Flood Expert.
More Services Available |
High Profile Ad:
Carpet Cleaning with Chem-Dry: Upholstery Cleaning - Drapery Cleaning - Competitive
Rates!
24 HOUR Emergency Service - Same day, evening & weekend services
by appointment.
CHEM-DRY ADVANTAGES: No steam - no shampoo - deep cleans - no sticky residue - dries in
1-2 hours, not 1-2 days - Same day service
WATER/FLOOD DAMAGE: Immediate response - Mildew / Odor Control - Turbo Fans for Quick
Drying - Insurance Work - Re-Installation
MORE SERVICES: Carpet repairs & restretching - deodorizing - red stain removal - pet
odor removal - spot dye - leather & vinyl cleaning
Still More Services...? You can list them too! |
Tip: When you own a business with so many services available, it is
difficult or impossible to mention all services that you would like to list, and
still have an affordable ad. This is a perfect example of one of the prime uses for
your Web Page.
- Take out a medium or small ad in one or
several newspapers and periodicals.
- List a few of your most important services.
- Add a coupon, or run a special on one of your
services.
- Add your Web Address in Bold print on your ad, and direct
the readers to your Web Page where they can read about your services in detail and clip
your coupon!
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| By lowering your
advertising expense in this manner, you can afford to run the ad more often. Top |
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FLORIST
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Low Profile Ad:
All Occasion Florist - Flowers, plants, gardens, silks, dried wreaths, baskets & more.
Daily Delivery -Worldwide Service |
High Profile Ad:
ALL OCCASION FLORIST:
Hospitals - Funerals - Weddings - Parties - Birthdays - Anniversaries - Conventions -
Newborn Celebrations - Showers - Valentines - Mother’s Day - Special Events and more. |
WE PROVIDE:
Fresh cut flowers, custom designs, plants, professional arrangements, ceramics, baskets,
balloons, silk flowers, fruit baskets, stuffed animals, gift cards. Commercial Accounts
available. Daily Deliveries. Worldwide FTD service.Arrangement
photos & consultants available. Weddings are our specialty! |
TIP:
- Update and feature holiday arrangements in your
Web Page in a separate TEXT BOX!
- Run small ads in the newspaper using your Web Address to
attract new customers.
- Promote your site to your current customers,
informing them to check your site for specials, coupons and holiday decorating
information.
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COMPUTER STORES or GENERAL
MERCHANDISE STORES
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There are several approaches you can take here.
- Create a mini-catalog of your most sought after items,
with photos, descriptions and prices of each. An excellent gateway page for a
multi-product website, or e-commerce site.
- Or...Simply do a text listing of as many items as you can
fit on your site, with short descriptions of each and prices if desired. Add a photo
of your store or building, yourself, or a representative products
- Or...List product categories, possibly adding pictures and
descriptions of a couple of items, or add a coupon or a "special" on a single
item with photo & description. Keep your "special" in a separate textbox,
and easily change it when the special is over to a new special or new item.
- Then...Promote your business with free or small,
inexpensive ads, directing the reader to your Web Page for coupons, specials, more
information, etc. by adding your Web Address in BOLD in your ad.
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MOBILE BUSINESSES
Swap Meet Vendors, Conventioneers, Travelling Salespersons,
Corner Vendors and Kiosks
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- Create a catalog listing of your products, so potential
customers can find you by product name.
- Let your customers know your itinerary...where you will be
appearing next, so they can go there and buy from you.
- Have an inexpensive combination brochure & "home
base" Web Page to refer new customers to when you are "on the road" by
passing out business cards or flyers with your Web Address on them.
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HEALTH & NUTRITION STORES
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- Choose a category of products, or your most
popular products and create a short catalog list with descriptions and photos,
giving the visitor an idea of what you carry.
- List your specials in another TEXT BOX which you can
update whenever necessary.
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GIFT SHOPS & COLLECTORS
GALLERIES:
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- List your most popular gift items.
- List the collectibles you have in stock in a separate TEXT
BOX which you can update. Collector plates, limited edition lithos, Beanie Babies by their
names.
- List your Holiday items and Christmas toys in a separate
TEXT BOX that you can easily update after the holidays. If you have the most
sought after Christmas items, make sure you include them!! Get those keywords
on your site and cash in!
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PLASTIC
SURGEONS - ATTORNEYS - CHIROPRACTORS
and other Professionals
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Include "FREE INITIAL CONSULTATION" in your TEXT BOX if you offer it, and add
your areas of expertise, credentials, years in business, along with any other information
you want to impart. Include photos. Be sure to add your Web Address to your
business cards, literature, and Yellow Pages ad.Top |
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ANY BUSINESS |
List your specials and/or seasonal products or services in separate TEXT BOXES, which can
be updated when needed. (This is separate from your standard items and descriptive
textboxes that won't change often).
We suggest you read over the tips and hints for the other businesses above, even if you
don't fit the category. The methods are still basic to any business and will give
you some good info.Top |
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ADDING GRAPHICS AND PHOTOS TO
YOUR WEB PAGE
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The old adage, "a picture is worth a thousand words" couldn’t
be more true, especially in advertising. Graphics/photos are a must in presenting a
product, in generating interest or excitement in your product or service, or in promoting
confidence in your business. |
Ideas for graphics:
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Of course, a good clear picture of your product(s) is mandatory! Company headers and logos are a must if you have them.
Photos of the owner of the business, a group
picture of the "work crew," or separate photos of work being done by each member
of your "crew" personalizes your business and creates a "comfort" zone
for the viewer. Friendly, warm, smiling photos will do the trick.
A photo of your establishment is excellent, if
it is visually appealing. This conveys a sense of stability to the consumer, and is
an especially important message to get across when you're not dealing with your customer
face to face.
Humorous graphics can be used in their proper
place instead of photos, or along with photos to convey certain messages.
Do not use any graphic just for decoration. Any
graphic/photo used should not have a long load time. |
Choosing Photos for your Web Page
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Photos submitted for scanning and placement on a Web Page must be sharp and
well-defined. Soft and fuzzy won't do! Photos that are over-exposed or too
dark don’t come out well. If the only photo you have available has problems and
you can't get another, we may be able to clean it up, but there is an extra charge if the
photo has to be manipulated or retouched after scanning. You may use either color or
black & white. Of course color is preferable, but black & white can be
colorized to match your site, or special effects, edges, framing, etc. can be added to
enhance it. |
We hope this has helped you and inspired you to get a start
on creating your Web Flyer, Billboard, or Web Brochure!
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Tips &
Tools Index Building Web Ad Pages
Marketing Tips
For Information, samples, & sign-up, visit the individual directories:
San Diego BizMart
Super Home Center
Gateway to Beauty
Rates & Details
Rates &
Details Rates & Details
The same packages are available for non-San Diego
U.S. Businesses on Cyberside 2000 |
