Creating
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WEB FLYER - BILLBOARD - WEB BROCHURE |
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A TEXT BOX is a grouping of related text. This can be a paragraph or two about your business, or a list of your services, or your address, hours of operation, and credit cards accepted. Each of these "items" on your web page would be a "text box." Your web page is comprised of several text boxes. In General: List all services
you perform, type of merchandise carried, name brands, etc., using words that you feel
would be searched for most often by the consumer. TIP: If you need help or ideas to be creative, or to be sure you have covered all your services, review the telephone book yellow pages for other businesses in your category and see what keywords or descriptions they are using in their ads. |
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With a Web Page, you can now list all your features, all your services, all your products, and all the name brands you couldn’t afford to do in the phone book or in an ad. Fully promote your business to consumers 24-hours a day, at an affordable price! Plus, you can easily change your ad - it isn’t written in stone! Run Specials, add Coupons, Showcase Seasonal Items! You can change your TEXT BOX(es) like you would a marquee! Method: When creating your text boxes, place any items you feel you may want to change (update) often into it’s own text box, isolating it from your other text. This would include specials, product items that you don’t restock when sold, seasonal items or services, etc. This reduces the time spent in updating the box, and keeps your costs down. |
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Examples
of Various Business Ads:
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And
don’t forget to remind them: |
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High profile ad styles can be used for creating text boxes for the Web Flyer, Billboard, and Web Brochure. The keywords and phrases we have listed can be utilized alone, as in a list, or incorporated into more descriptive sentences. Whichever style you choose, be sure to get those important keywords/phrases in there. This is how you will be found! |
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Low Profile Ad: Quality Dry Cleaning - 1 Hr Same Day Service - Located in the Johnson Village Shopping Center |
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High Profile Ad: Include the items below by incorporating them within your text, or by creating a list, or a combination of both. |
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| Located
in the Johnson Village Shopping Center |
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TIP: Feature your "Wedding Gown Preservation" service on your Web Page.
This cuts down the size and cost of your newspaper/magazine ad tremendously. |
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CARD & STATIONERY SHOP |
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Low Profile Ad: Cards, gifts, collectibles, gift-wrap, ribbon, sculptures, and baskets for all occasions. |
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High Profile Ad: GREETING CARDS by Hallmark and American Greetings. COLLECTIBLES by: Lladro, Hummel, Lennox, Disney Classics, Dickens Classics, Precious Moments, Thomas Kinkade, & Beanie Babies. GIFTS: Dolls, teddy bears, ceramics, angels, wedding albums, posters, pewter, gift baskets, T-shirts, and balloons. |
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We deliver locally and ship nationwide.
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Tip: Set up one of your
textboxes as a "seasonal" textbox.
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You can stretch your advertising budget a long, long way using this method! |
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Low Profile Ad: Expert repairs on most appliances. 24 HOURS EMERGENCY SERVICE - 7 DAYS A WEEK. Call for appointment. |
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High Profile Ad: EXPERT SERVICE & REPAIRS ON: |
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Tip: By listing all the brand names that you service, when a consumer comes to the directory and types in the make of their appliance, you’ll come up! |
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Low Profile Ad: Full Service Salon with Aesthetician - 20 years of service. Hair, Skin and Nail products available. |
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OPEN
TO THE PUBLIC! |
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Low Profile Ad: Carpet Cleaning with Chem-Dry - Upholstery Cleaning - Drapery Cleaning - Flood Expert. More Services Available |
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High Profile Ad: Carpet Cleaning with Chem-Dry: Upholstery Cleaning - Drapery Cleaning - Competitive Rates! 24 HOUR Emergency Service - Same day, evening & weekend services by appointment. CHEM-DRY ADVANTAGES: No steam - no shampoo - deep cleans - no sticky residue - dries in 1-2 hours, not 1-2 days - Same day service WATER/FLOOD DAMAGE: Immediate response - Mildew / Odor Control - Turbo Fans for Quick Drying - Insurance Work - Re-Installation MORE SERVICES: Carpet repairs & restretching - deodorizing - red stain removal - pet odor removal - spot dye - leather & vinyl cleaning Still More Services...? You can list them too! |
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Tip: When you own a business with so many services available, it is difficult or impossible to mention all services that you would like to list, and still have an affordable ad. This is a perfect example of one of the prime uses for your Web Page.
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By lowering your advertising expense in this manner, you can afford to run the ad more often. |
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FLORIST |
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Low Profile Ad: All Occasion Florist - Flowers, plants, gardens, silks, dried wreaths, baskets & more. Daily Delivery -Worldwide Service |
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High Profile Ad: ALL OCCASION FLORIST: Hospitals - Funerals - Weddings - Parties - Birthdays - Anniversaries - Conventions - Newborn Celebrations - Showers - Valentines - Mother’s Day - Special Events and more. |
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WE PROVIDE: Fresh cut flowers, custom designs, plants, professional arrangements, ceramics, baskets, balloons, silk flowers, fruit baskets, stuffed animals, gift cards. Commercial Accounts available. Daily Deliveries. Worldwide FTD service. Arrangement photos & consultants available. Weddings are our specialty! |
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TIP:
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There are several approaches you can take here.
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Include "FREE INITIAL CONSULTATION" in your TEXT BOX if you offer it, and add your areas of expertise, credentials, years in business, along with any other information you want to impart. Include photos. Be sure to add your Web Address to your business cards, literature and Yellow Pages ad. |
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| List your specials
and/or seasonal products or services in separate TEXT BOXES, which can be updated when
needed. (This is separate from your standard items and descriptive textboxes that
won't change often). We suggest you read over the tips and hints for the other businesses above, even if you don't fit the category. The methods are still basic to any business and will give you some good info. |
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ADDING GRAPHICS AND PHOTOS TO YOUR WEB PAGE |
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The old adage, "a picture is worth a thousand words" couldn’t be more true, especially in advertising. Graphics/photos are a must in presenting a product, in generating interest or excitement in your product or service, or in promoting confidence in your business. |
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Of course, a good clear picture of your product(s) is mandatory! Photos of the owner of the business, a group picture of the "work crew," or separate photos of work being done by each member of your "crew" personalizes your business and creates a "comfort" zone for the viewer. Friendly, warm, smiling photos will do the trick. A photo of your establishment is excellent, if it is visually appealing. This conveys a sense of stability to the consumer, and is an especially important message to get across when you're not dealing with your customer face to face. Humorous graphics can be used in their proper place instead of photos, or along with photos to convey certain messages. Company headers and logos are a must if you have them. Splash Ads can be created for just about anything you want to draw attention to, or if you are running a special. Very effective. Animation graphics: An attention-getter when properly done, makes a point, and is not over-used. Slide show presentations are excellent. An animated text marquee is a nice touch, also. Do not use any graphic just for decoration. Any graphic/photo used should not have a long load time. |
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Photos submitted for scanning and placement on a Web Page must be sharp and well-defined. Soft and fuzzy won't do! Photos that are over-exposed or too dark don’t come out well. If the only photo you have available has problems and you can't get another, we may be able to clean it up, but there is an extra charge if the photo has to be manipulated or retouched after scanning. You may use either color or black & white. Of course color is preferable, but black & white can be colorized to match your site, or special effects, edges, framing, etc. can be added to enhance it. |
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