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The CyberSide & Co.
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Affordable Internet Advertising for San Diego
Businesses |
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Our San Diego
Business Directories:
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San Diego BizMart |
Our General Business Directory designed for all
San Diego businesses, products, and services. |
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Super Home Center |
| Our Home Improvement
Directory designed for all San Diego businesses related to the home. |
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Gateway to Beauty |
| Beauty, Health, Fitness
Directory designed for all San Diego businesses related to this field. |
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Low-Cost
Internet Advertising and Promotion for
San Diego Businesses |
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Quality San Diego Directories
for San Diego Businesses |
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Ideas
for Promoting Your Business |
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Marketing
Tips and Ideas
for Designing and Utilizing Web Page Ads. |
| WEB
FLYER - BILLBOARD - WEB BROCHURE |
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Now you've built your Web Page! Why isn't the world beating a path to your
door? A Website isn't the end-all, be-all of marketing, but...It is the most powerful and least expensive marketing tool ever
created.
Notice I said "TOOL?" |
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MARKETING
WITH WEB PAGE(S) |
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This is the information age, and
everyone wants to "know more." How do you get "more information"
out to the public at a price you can afford?
That's where your Web Page (Web Flyer, Billboard, or Web Brochure) comes in. |
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| Now for the "tool"
part. The trick is to get the public to come to your page, right? We
take on half the battle by creating metatags (keywords) from the keywords you have
designated for your site. We then submit them to the top search engines. This is not
as simple as it sounds, since everyone is competing to get the same keywords to come up
first in a search. There are "do's and don'ts" and "tricks of the
trade" that we employ. We submit the entire site in this manner to increase the
chances that a "web surfer" will find you. Thousands of San Diego visitors (your potential customers) come directly
to our business directories and type in the keyword(s) for the product or service they are
seeking. If your keywords match, your Ad Page will be listed in the search
results. If you also have an Enhanced Listing containing the keyword(s), your
chances of coming up are doubled. |
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Increasing your Web Page's Marketing Capabilities
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WEB
FLYER - BILLBOARD - WEB BROCHURE |
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The other half of the battle is up to you. If you really want to increase your
business, this is a must.Upgrade
your Web Page Address by purchasing a Domain Name.
Without this upgrade, your page URL will look something like this:
http://www.ourdirectoryname.com/biz/yourbusinessname/
Not very impressive on a business card, is it?
(Contact us if you are interested in
purchasing a Domain Name for your Web Page). |
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| Now that you have upgraded to
a business Web Address...plaster it everywhere you can! Put it on your business cards,
brochures, flyers, your yellow pages ad, magazine ads, TV ads, anywhere and everywhere you
advertise. Even magnetic signs on your car! |
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Surf the Internet and find
every "free" place you can post your information to, referring them to your Web
Address.
Post ads to free classifieds, or very inexpensive classifieds both on the
Internet and in periodicals and newspapers.
An Example:
The Largest Selection of Lamps in San Diego!
See us at www.YourDomain.com.
Can you see how inexpensive it now is to post an ad? You no longer have to cram all
your information into an expensive ad. All you have to do is make a short, powerful
statement and direct the reader to the rest of your information on your Web page! |
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| Can't afford color brochures?
You can now! Create your brochure on your Web Page, and direct everyone there.
Pass out inexpensive black & white flyers and business cards with your Web
Address. Use the money you save to expand your advertising base by purchasing
inexpensive classified ads. Cut down the size and cost of ads you are already
running by including your Web Address in your ad. |
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Trade
Shows, Demonstrations in Malls, Swap Meets,
Craft Shows, and Unusual or Mobile Locations |
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Base." A place you can send anyone to... from anywhere in the world...
for your information. |
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- Have a stable contact point where customers can find you
no matter where you are.
- Provide a list of your next locations.
- Create a product list to remind your customers of all the
items you carry, or services you perform.
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| Here again you can pass out your Web
Address using less expensive materials. Never "run out of
brochures." Change information quickly and without tossing away outdated
printed materials that you paid good money for. |
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Increasing
Your Exposure with a Combination
Web Page and Enhanced Listing |
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| Naturally, the "web
surfer" is looking for a particular item or a particular service in a
certain city or zip code. Therefore searches are done by entering "keywords"
such as: poway plumber, or san diego books. |
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When the matching category page comes up,
and all you have is the Free White Pages listing somewhere on the page, if they
do come across you, the only thing available to view is your name, address, and phone
number.
By purchasing an Enhanced Listing, you are listed at the top of the category
page, and you embed your keywords within a 20-word description of your business, product
or service. Write the description of your business in such a way that it contains
your most important keywords, and also entices the visitor to click on your link
to go to your Web Page or Website. Example: Greatest
selection of lamps in San Diego.
"Lamps & San Diego" = keywords. "Greatest
selection" = enticement.
Now your listing will come up in a search for "san
diego lamps" and will be on TOP of the category page. Your Enhanced Listing is
linked to either your Web Page (which also contains your keywords) or to your existing
Website.
Many of our visitors scan the Category listings in place of doing a keyword search. If
your listing isn't enhanced, you will not be at the top of the page (you may even be on
page 4 or 6), and he or she will only see your name, address, and phone number down in the
Free Listing section. Nothing there to say what you have to offer, nothing there to entice
them to click on your link. You'll really be ignored if the name of your business is
Smith, Inc. So, you can see how important it is to have an Enhanced Listing at the
top of the category, whether you have a Web Page or not. |
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If
you have a Website... Drive more traffic to your site
with an Enhanced Listing and Gateway Page |
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| If you already have a Website,
a fully text-searchable Enhanced Listing on one of our Business Directories, linked to
your site, can increase the traffic to your site because it can rank much higher in the
WWW search engines than your Web site! By
specializing in your area of trade, we are "targeting" your potential customers;
those serious shoppers that are looking for a particular product or service in San
Diego, in a particular category. Your Enhanced Listing is searchable by our on-site search
engines and the WWW search engines.
If your existing Website just isn't getting the traffic, in addition to the Enhanced
Listing, you might consider a Web Flyer as a Gateway Page to your Website. Highly
optimized for your keywords & key phrases, and hosted on one of our popular
directories, this page could turn the tide for you. |
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Creating
an Effective Campaign |
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Here are some suggestions for an
inexpensive, effective campaign:
- Add an Enhanced Listing on the directory & category of
your choice.
- Duplicate the Enhanced Listing on another category on the
same directory (at a reduced price) and/or duplicate the listing on San Diego BizMart if you have
chosen Gateway to Beauty or Super Home Center.
- Purchase a Web Page: Web Flyer, Billboard, or Web Brochure
as your Business Website, or as a Gateway page if you have a Website.
- Purchase a Domain Name for your Web Page.
- Post free ads using your Domain Name on every FREE
listings site you can find. (Look for "Add
URL," or "Free Business Listings," etc. on directories).
- Add a Coupon to your Web Page if you offer coupons, and be
sure to keep it updated. (There
is a charge for this extra service).
- Put a magnetic sign on your car with your Web Address on
it.
- Put your Web Address on your business cards. Post your
business card on neighborhood business bulleting boards.
- Do small, inexpensive Pennysaver, Reader, and local
neighborhood circular advertising, using only your Business Name, a short one-line
description, and your Web Address.
- Banner Ads & Tile Ads are also available. If you have
a Website, or Web Page, an Enhanced Listing & Banner Ad at the top of your chosen
category is extremely effective.
Note: Banner & Tile Ads are fairly
useless when they don't appear in a category the visitor is interested in--such as a
flashing Travel Banner on a Dentist's Website. When they are in the category area of
interest, they are dynamite!
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Good
Luck and Good Business! |
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