Marketing Tips for Designing and Utilizing Web Ad Pages.

Marketing Tips and Ideas
for Designing and Utilizing Web Page Ads.
WEB FLYER - BILLBOARD - WEB BROCHURE

Now you've built your Web Page! Why isn't the world beating a path to your door? A Website isn't the end-all, be-all of marketing, but... *It is the most powerful and least expensive* marketing tool ever created.**
Notice I said "TOOL?"

Marketing with Web Page(s)

This is the information age, and everyone wants to "know more." How do you get "more information" out to the public at a price you can afford?

That's where your Web Page (Web Flyer, Billboard, or Web Brochure) comes in.

Now for the "tool" part. The trick is to get the public to come to your page, right? We take on half the battle by creating metatags (keywords) from the keywords you have designated for your site. We then submit them to the top search engines. This is not as simple as it sounds, since everyone is competing to get the same keywords to come up first in a search. There are "do's and don'ts" and "tricks of the trade" that we employ. We submit the entire site in this manner to increase the chances that a "surfer" will find you.

Thousands of visitors (potential customers) come directly to the directory and type in the keyword(s) for the products or service they are seeking. If your keywords match, you will come up, and they will be directed to your Web Page or Website. If you have an Enhanced Listing, your chances are more than doubled.

Increasing your Web Page's Marketing Capabilities
WEB FLYER - BILLBOARD - WEB BROCHURE

The other half of the battle is up to you. If you really want to increase your business, this is a must.

Upgrade your Web Page Address by purchasing a Domain Name.
Without this upgrade, your page URL will look something like this: http://www.ourdirectoryname.com/biz/yourbusinessname/.
Not very impressive on a business card, is it?
(Contact us if you are interested in purchasing a Domain Name for your Web Page).

Now that you have upgraded to a business Web Address...plaster it everywhere you can! Put it on your business cards, brochures, flyers, your yellow pages ad, magazine ads, TV ads, anywhere and everywhere you advertise. Even magnetic signs on your car!

If you have access to the Internet, find every "free" area you can post your information to, referring them to your Web Address.

Post ads to free classifieds, or very inexpensive classifieds both on the Internet and in periodicals and newspapers.
An Example:
The largest selection of lamps in San Diego!
See us at www.YourDomain.com.

Can you see how inexpensive it now is to post an ad? You no longer have to cram all your information into an expensive ad. All you have to do is make a short, powerful statement and direct the reader to the rest of your information on your Web page!

Can't afford color brochures? You can now! Create your brochure on your Web Page, and direct everyone there. Pass out inexpensive black & white flyers and business cards with your Web Address. Use the money you save to expand your advertising base by purchasing inexpensive classified ads. Cut down the size and cost of ads you are already running by including your Web Address in your ad.

Trade Shows, Demonstrations in Malls, Swap Meets,
Craft Shows, and Unusual or Mobile Locations

Create a "Home Base." A place you can send anyone to... from anywhere in the world... for more information.

Have a stable contact point where customers can find you no matter where you are.
Provide a list of your next locations.
Create a product list to remind your customers of all the items you carry, or services you perform.

Here again you can pass out your Web Address using less expensive materials. Never "run out of brochures." Change information quickly and without tossing away outdated printed materials that you paid good money for.

Increase your Retail or Wholesale Business
Almost Overnight...with Little Expense

You can start a "mail order" or "e-commerce" business almost overnight!

Create your Web Page as a catalog page with prices and catalog numbers. If you own a retail store with a large number of products, simply choose a dozen or so of your best sellers.

You can then take orders in various ways:

By regular mail, if you don't take credit cards (No extra expense).
Over the phone or fax, for credit card orders (No extra expense).
If you have internet access and e-mail, and you already take credit cards, you can upgrade to e-commerce, via a low-cost secure order form. (Inquire)

Adding the ability to take orders over the internet gives you the power to compete with the e-commerce/mail order businesses that are already taking large percentages of business away from local merchants.

TIP: If you don't have internet access, haven't got a computer or even a clue about one, there are a couple of new electronic gadgets out. For under $100 there's an e-mail gizmo that lets you send and receive e-mail over the Internet without a computer! It's about half the size of a laptop computer, uncomplicated, and just does e-mail. There's even a new palm held unit. A small investment for getting on the e-commerce bandwagon!

Increasing Your Exposure with a Combination
Web Page and Enhanced Listing

All Web Flyer, Billboard, and Web Brochure owners can greatly increase their exposure upgrading their Free "Linked Listing" on the Category page to an Enhanced Listing. This is very important. When a city, street or zip code search is done, and your Free White Pages listing matches, the only thing available to view is your name, address, and phone number. All other listings that match that criteria will come up also. Hundreds and possibly thousands of listings will come up if the search is only for a city or street or zip code.

Naturally, a "surfer" is looking for someone that carries a particular item or a particular service in a certain city, street or zip code. Therefore searches are done by entering "city" AND "keyword" such as: Poway and plumber, or Vista and books.

By enhancing your Free listing, you move to the top of the category page, and you embed your keywords within a 20-word description of your business, product or service. Write the description of your business in such a way that it contains your most important keywords, and entices the visitor to click on your link to go to your Web Page or Website. Example: Greatest selection of lamps in San Diego. Lamps & San Diego=keywords. Greatest selection=enticement. Now your listing will come up in a keyword search. Your Enhanced Listing is linked to your Web Page which also contains your keywords or to your existing Website.

Many "surfers" scan the Category listings in place of doing a keyword search. If your listing isn't enhanced, you will not be at the top of the page (you may even be on page 4 or 6), and he or she will only see your name, address, and phone number down in the Free Listing section. Nothing there to say what you have to offer, nothing there to entice him to click on your link. You'll really be ignored if the name of your business is Smith, Inc. So, you can see how important it is to enhance your Free listing, whether you have a Web Page or not.

If you have a Website...
Drive more traffic to your site with an Enhanced Listing
or Gateway Page

If you already have a Website, a fully text-searchable Enhanced Listing on one of our Business Directories, linked to your site, can increase the traffic to your site because it can rank much higher in the WWW search engines than your Web site!

By specializing in your area of trade, we are "targeting" your potential customers; those serious shoppers that are looking for a particular product or service in San Diego, in a particular category. Your Enhanced Listing is searchable by our on-site search engines and the WWW search engines.

If your existing Website just isn't getting the traffic, in addition to the Enhanced Listing, you might consider a Web Flyer as a Gateway Page to your Website. Highly optimized for your keywords & key phrases, and hosted on one of our popular directories, this page could turn the tide for you.

Creating an Effective Campaign

Here are some suggestions for an inexpensive, effective campaign:

Add an Enhanced Listing on the directory & category of your choice (at a reduced price if you purchase a Web Page).
Duplicate the Enhanced Listing on another category on the same directory (at half price) and/or duplicate the listing on San Diego BizMart if you have chosen Gateway to Beauty or Super Home Center.
Purchase a Web Page: Web Flyer, Billboard, or Web Brochure as your Business Website, or as a Gateway page if you have a Website.
Purchase a Domain Name for your Web Page.
Post free ads using your Domain Name on every FREE listings site you can find. Look for "Add URL," or "Free Business Listings," etc. on directories.
Add a Coupon to your Web Page if you offer coupons, and be sure to keep it updated. (There is a charge for this extra service).
Put a magnetic sign on your car with your Web Address on it.
Put your Web Address on your business cards.
Do small, inexpensive Pennysaver, Reader, and local neighborhood circular advertising, using only your Business Name, a short one-line description, and your Web Address.
Banner Ads & Tile Ads are also available. If you have a Website, or Web Page, an Enhanced Listing & Banner ad at the top of your chosen category is very effective. Note: Banner & Tile Ads are pretty useless when they don't appear in a category the visitor is interested in--such as a flashing travel banner on a Plastic Surgeon's Website. When they are in the category area of interest, they are dynamite!

Good Luck and Good Business!

Top

Tips & Tools Index Building Web Ad Pages Marketing Tips

For Information, samples, & sign-up, visit the individual directories:
Gateway to Beauty San Diego BizMart Super Home Center

The same packages are available for non-San Diego U.S. Businesses on
Cyberside 2000

Home About Join Tour Ad Rates Contact Free! Tools Products Legal

Web Design, Development, Hosting, & Maintenance by The CyberSide & Co.

No portion of this document may be duplicated without permission in writing.